Press
OFF MIC – Unseen
OFF MIC – Unseen On February 20, OFF MIC releases the single Unseen. A restrained production where the voice remains close and the space is
February 18, 2026
Welcome to the official NorthBeat Records Press Hub — the home for our latest news, media releases, and artist collaborations.
NorthBeat is an independent label and creative collective founded in Stockholm by Viktor Grahn (@viktorygrahn). We create music that blends genres, connects people, and turns real stories into sound.
OFF MIC – Unseen On February 20, OFF MIC releases the single Unseen. A restrained production where the voice remains close and the space is
NorthBeat Play (preview all songs) Epic Four release United la Vida, a ten language anthem with international ambition Cover Painted 2022 by Viktor Grahn Epic
World Record SUP & 15 000 km Ride to Families at Sea – NorthBeat Records Turns Real Lives into Music of Freedom Real adventures turned
A journey in his father’s footsteps. For life, memories, and the future. @andersgrandien is cycling from Karesuando, Sweden, to Japan – over 15,000 km by bike
NorthBeat Records is an independent music label and creative hub founded by producer and artist Viktor Grahn.
We represent a diverse roster of projects, each with a distinct sound, story, and purpose — yet all grounded in authenticity and driven by vision.
Our mission:
To support bold musical voices, blend real and imagined worlds, and shape the future of music with passion, precision, and heart.
Our collective blends skills across music production, songwriting, sound design, video creation, branding, and digital storytelling. Whether it’s a stadium-ready drop, a genre-blending anthem, or a narrative-driven music video, we craft every detail with purpose.
Our strengths include:
🎛 Music production – EDM, rap, fusion, cinematic, and beyond
✍️ Songwriting & lyrical concepts – from real-life to sci-fi
🎥 Visual storytelling – reels, AI videos, branded content
🌍 Creative marketing & artist development
🔊 Sound identity & cross-genre innovation
We’re driven by authenticity, future-thinking, and a passion for pushing the edge – both sonically and visually.
We create original soundtracks for cinema and film.
Crafted to elevate emotion, build atmosphere, and bring stories to life.
We create custom soundtracks for events and companies.
Music that strengthens your brand, sets the mood, and leaves a lasting impression.
Whether you’re creating a film, launching a brand, or hosting an unforgettable event – the right music doesn’t just support your vision. It elevates it.
At NorthBeat Records, we blend emotion, precision, and originality to craft soundtracks that resonate long after the screen fades or the lights go down.
Let’s create something powerful together.
